COMPLETED VEHICLE SIGNAGE · AUCKLAND
RAMS Group of Companies — Brand Identity and Fleet Signage
A repeatable identity across different fleet vehicles, office entrance graphics and promotional signage for a cleaning business operating since 2000.
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THE PROJECT STORY
Creating consistency across an established business
RAMS approached SignSpot to refresh inconsistent branding across its Auckland and Wellington fleets. The work needed a recognisable visual foundation that could extend beyond individual vehicle graphics as the fleet developed.
KEY DESIGN DECISIONS
A repeatable design for different vehicles
SignSpot developed the logo, typography and colour guidelines, then applied bold blue and silver graphics across the fleet. Each layout adapts the logo, lettering and graphic placement to different vehicle proportions while retaining a connected identity. The same approach extended to the front office entrance and a pull-up banner.
COMPLETED WORK
Branding designed for continued use
Defined design principles created a practical foundation for additional vehicles and signage. The project included work for Auckland and Wellington fleets without changing SignSpot’s general Auckland service-area positioning.
The client was delighted with the outcome and has continued working with SignSpot as new vehicles join the fleet.
USEFUL FOR YOUR PROJECT
What another business can learn
A practical fleet system defines repeatable colours, lettering and graphic elements, then adapts their placement to each vehicle shape rather than forcing one identical layout.
Image 3 of 12
Premium Avery/3M vinyl, digital printing and lamination.
Brand identity · Fleet branding · Commercial vehicle signage · Van graphics · Entrance graphics · Pull-up banners
COMPLETE PROJECT GALLERY
All 12 photos from this completed project
Every project view includes its design description and caption. Open any image for a full-screen view.
RAMS SUV front-quarter branding
The graphic begins near the bonnet and follows the wheel-arch area into the lower side band. The RAMS logo and service information sit on the doors, showing how the fleet identity can be adapted to a passenger-style business vehicle.
Blue and grey graphics connect the RAMS identity across an SUV.
RAMS waste-management truck signage
The truck’s side carries a broad white information area framed by blue and grey diagonal graphics. The waste-management heading, contact number and website are arranged at different scales, while the RAMS cab logo links the specialist truck to the wider vehicle collection.
A larger body panel gives RAMS waste-management messaging a clear position.
RAMS van and truck fleet presentation
This supplied studio-style composition places the van and truck together to show their common identity. Blue and grey stripes, RAMS logos and separated service headings connect the vehicles without requiring identical layouts on their different body shapes.
A shared graphic system connects a service van and waste-management truck.
RAMS mixed-fleet alternate composition
The van leads this paired composition, with the waste-management truck behind it. Matching colour accents and similar information groupings show how the signage system changes scale while retaining a common appearance across two different commercial applications.
Different vehicle proportions carry the same RAMS visual identity.
RAMS SUV alternate front-quarter view
Blue and grey lines connect the front wheel area to the rear quarter, leaving a clean door panel for the RAMS identity. The lower website band gives the side layout a horizontal foundation beneath the smaller service information.
The alternate SUV angle shows the fleet graphics following the body shape.
RAMS panel van rear-quarter signage
The diagonal side graphic gives this panel van a recognisable profile, while the rear doors provide a separate area for the logo, service heading and contact details. The lower blue band connects the two views into one coordinated layout.
The RAMS service message continues from the side panel onto the rear doors.
RAMS panel van opposite rear-quarter view
The rear door layout remains the main information panel from this angle, supported by the diagonal side stripes and the website band below. The composition separates the primary service description from the smaller contact details instead of giving every element equal weight.
An opposite-side view shows the repeated branding around the RAMS van.
RAMS high-roof van side graphics
The large blue diagonal provides the principal graphic on this van, while the service heading and contact number occupy clear white areas. This view shows the fleet system arranged around a taller van body and its existing panel divisions.
A broad side panel gives the RAMS stripes room to establish the identity.
RAMS high-roof van rear graphics
The rear combines the RAMS mark, service heading and contact blocks, while the side retains the large diagonal motif. The design uses the same limited palette across both surfaces, connecting the van’s business information with the wider fleet presentation.
RAMS fleet branding continues across rear and side viewing angles.
RAMS passenger van rear signage
The rear view separates the logo and main service heading from the phone information below. A blue website strip provides the lowest graphic element, demonstrating a compact arrangement of the RAMS fleet identity on a passenger-style van.
A vertical rear layout organises the RAMS identity and service details.
RAMS passenger van rear-quarter branding
The blue and grey side graphics rise towards the rear roofline, while the service and contact information remain grouped on lighter panels. This angle shows how the design moves around the vehicle without losing the distinction between graphic and informational elements.
The rear-quarter view links the RAMS rear layout with its diagonal side motif.
RAMS passenger van alternate side view
The diagonal stripe forms the main visual connection between the upper rear area and the lower body. The RAMS name, service description and contact information are placed in separate areas, preserving the coordinated fleet layout on a different vehicle silhouette.
A longer side view shows the RAMS graphic system across doors and rear panels.