COMPLETED PREMISES SIGNAGE · AUCKLAND
RAMS: entrance glazing that carries a clear service identity
Cleaning and property-maintenance companies can extend fleet branding into their premises. RAMS uses blue-and-white entrance graphics to connect business identification, services and contact information.
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- Client
- RAMS
- Location
- Auckland, New Zealand
- Signage applications
- Window graphics · Entrance signage
THE VISIBILITY NEED
Making the right information noticeable
The visibility need was to make the entrance identify RAMS and communicate the property-maintenance and commercial-cleaning offer within a narrow glazed frontage.
SIGNSPOT’S DESIGN RESPONSE
Hierarchy, contrast and placement
SignSpot’s layout places the company logo and service description in the upper panels, with the phone and website below. Blue-and-white diagonal graphics fill selected lower panels, creating a visual connection between the door and adjoining glazing. The frame lines are used as boundaries between information areas. This gives the contact details a distinct position while allowing the larger colour shapes to establish the overall branded appearance.
COMPLETED SIGNAGE
The finished signage solution
The completed glazing design turns the entrance into a coordinated business identifier. It complements the RAMS vehicle portfolio without requiring a separate or conflicting brand treatment.
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COMPLETE PROJECT GALLERY
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Explore the signage and design details from this project. Open an image for a larger view.
RAMS entrance glass graphics
The door frames divide the layout into branding, information and graphic zones. Repeated blue diagonals connect the lower panels, while the upper areas identify the company and its services.
RAMS entrance glass graphics.