COMPLETED PREMISES SIGNAGE · AUCKLAND
BPW New Zealand — Relocation Signage and Corporate Brand Application
Following a relocation, BPW needed its established corporate identity translated into clear signage for the new setting.
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- Client
- BPW New Zealand
- Location
- Auckland, New Zealand
- Confirmed scope
- Commercial signage · Relocation signage · Plinth graphics · Entrance identification · Reflective signage · Corporate stationery
THE BRIEF AND VISIBILITY PROBLEM
Identifying a new location with an established brand
The enquiry included building signage, plinth signage and business cards. Proposals also covered reception signage. The completed work shown here is the entrance plinth, which needed to combine the BPW identity with practical information for the main entry, office and parts sales.
KEY DESIGN DECISIONS
Letting the brand lead the design
Bold layouts used BPW’s established colours and typography. On the entrance plinth, the company identity is separated from directional information so each has a clear place in the vertical reading order. Avery premium vinyl and reflective detailing help the entrance information stand out when illuminated by headlights or other external light after dark.
COMPLETED WORK
A coordinated arrival marker
The completed plinth connects corporate branding with practical entrance information at the relocated premises. Reception signage was also included in the proposal; this gallery shows the completed entrance plinth.
BPW was very happy with the final design and signage.
USEFUL FOR YOUR PROJECT
What another business can learn
A relocation sign can separate brand recognition from practical entrance information so neither competes with the other in the reading order.
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COMPLETE PROJECT GALLERY
All 1 image from this project
Explore the signage and design details from this project. Open an image for a larger view.
BPW entrance plinth
The vertical sign separates corporate identity from practical directions. Blue, grey and dark panels create distinct information zones, with Main Entry given the largest type in the lower section.
BPW entrance plinth.