COMPLETED VEHICLE SIGNAGE · AUCKLAND
Move Sharpe — New Business Branding and Fleet Signage
A new-business identity designed to remain consistent across trucks and vans with very different panel sizes.
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THE PROJECT STORY
Introducing a new transport business
Move Sharpe approached SignSpot as a new business. The brief covered a logo, typography, colour guidelines and fleet signage that could introduce the company clearly across trucks and vans.
KEY DESIGN DECISIONS
Adapting one identity to different vehicles
Yellow, black and white create a recognisable system across transporter and tipper applications. The design separates company identity from service information and adapts the composition to cab doors, rear panels and larger truck bodies rather than duplicating one rigid layout.
COMPLETED WORK
A consistent truck and van presentation
The project photographs show how the yellow, black and white identity adapts to different vehicle shapes, with consistent branding across the fleet.
The client reported positive feedback about the signage.
USEFUL FOR YOUR PROJECT
What another business can learn
Different trucks can look related without using the same composition. A clear hierarchy and stable colour system provide the connection across changing panel sizes.
Image 6 of 8
Premium Avery/3M vinyl, digital printing and lamination.
New-business branding · Logo design · Typography and colour guidelines · Truck signage · Van signage · Fleet graphics
COMPLETE PROJECT GALLERY
All 8 photos from this completed project
Every project view includes its design description and caption. Open any image for a full-screen view.
Move Sharpe transporter rear signage
The two upright ramps provide separate positions for the Move Sharpe mark and contact information. A larger branded panel behind the cab repeats the yellow-and-black palette, connecting the rear-facing details to the rest of the commercial vehicle design.
Rear-ramp panels extend the Move Sharpe identity across a transporter truck.
Move Sharpe tipper side and rear signage
The large white service heading sits across the grey body with small yellow accents above and below. The rear carries a separate Move Sharpe mark and QR code, showing a different arrangement of the identity from the more compact cab graphics.
A broad tipper panel gives earthworks and plant-hire lettering prominence.
Move Sharpe mixed-fleet composition
This composition brings a transporter, tipper, smaller vehicle and plant into one view. The strongest visible branding sits on the trucks, where yellow cab areas, black bands and service lettering establish a common visual language across different commercial body types.
A studio-style fleet presentation shows the identity across trucks and supporting vehicles.
Move Sharpe transporter alternate rear view
Branded panels on the transporter ramps repeat the identity shown behind the cab. The open deck separates these surfaces, making the repeated colours and marks important connecting features within a vehicle that offers fewer continuous graphic areas than a box truck.
The alternate rear angle highlights the relationship between ramp and cab-back graphics.
Move Sharpe tipper opposite rear-quarter view
The side service heading remains the largest element from this angle, while the rear company mark and contact details occupy smaller independent areas. The design adapts information scale to the available panel size rather than repeating one layout everywhere.
The tipper identity is distributed across a long side panel and compact rear panels.
Move Sharpe transporter and tipper pair
The front-facing fleet composition shows consistent yellow cab sections, black identity bands and white service lettering across the transporter and tipper. Their different body styles demonstrate how the same design language can connect vehicles without requiring identical graphic coverage.
Two commercial trucks share the Move Sharpe colour and lettering system.
Move Sharpe transporter front-quarter design
Yellow upper panels contrast with a black band across the cab, grouping the logo and earthworks message together. The white lower cab gives supporting details their own space, while the long transporter deck remains visually separate from the main signage composition.
The transporter cab carries the core Move Sharpe identity and service message.
Move Sharpe transporter opposite front-quarter view
The yellow-and-black identity continues from the front to the side of the cab, with the company mark and service wording occupying distinct areas. Branded rear-ramp panels repeat the same palette at the other end of the vehicle.
The opposite angle shows the commercial-truck graphics arranged around the cab.