COMPLETED PREMISES SIGNAGE · AUCKLAND
ST hi-tec: matching exterior and interior signs for a tuning business
Automotive specialists can carry the same identity from the workshop exterior to reception. ST hi-tec uses coordinated dark panels and a prominent red-and-silver mark in both settings.
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- Client
- ST hi-tec
- Location
- Auckland, New Zealand
- Signage applications
- Exterior signage · Reception signs · Wall-mounted signs
THE VISIBILITY NEED
Making the right information noticeable
The project addressed recognition across the exterior of the workshop and the interior brand display, using the same identity in formats suited to each setting.
SIGNSPOT’S DESIGN RESPONSE
Hierarchy, contrast and placement
SignSpot’s exterior design gives the ST hi-tec mark a wide dark panel with a red graphic at one end and a separate website line below. The interior sign simplifies the composition to the brand and vehicle-tuning descriptor on a black rectangular panel. The silver, red and white elements create a connected visual language, while visible stand-off fixings give the interior panel separation from the wall. The case study focuses on this application of the identity rather than claiming authorship of the original logo.
COMPLETED SIGNAGE
The finished signage solution
The completed signs establish a consistent visual link between the workshop frontage and interior. Each sign gives the business name priority while adjusting supporting information to its use.
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COMPLETE PROJECT GALLERY
All 2 images from this project
Explore the signage and design details from this project. Open an image for a larger view.
ST hi-tec exterior workshop sign
The large mark is separated from the website line below. A red triangular accent at the right edge connects the panel with the brand colours while leaving the lettering as the main feature.
ST hi-tec exterior workshop sign.
ST hi-tec interior brand panel
The interior panel removes the exterior website line and focuses on the logo and tuning descriptor. The simpler composition keeps the identity prominent against the light wall.
ST hi-tec interior brand panel.