COMPLETED PREMISES SIGNAGE · AUCKLAND
Marhaba: dimensional lettering as an interior brand focal point
Food brands can establish a memorable interior focal point with dimensional lettering. Marhaba uses bright colour, scale and open wall space to emphasise its name.
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- Client
- Marhaba
- Location
- Auckland, New Zealand
- Signage applications
- 3D lettering · Interior wall signs
THE VISIBILITY NEED
Making the right information noticeable
The visibility task was to give the Marhaba identity a clear focal position on a broad interior wall, with the brand name leading the composition.
SIGNSPOT’S DESIGN RESPONSE
Hierarchy, contrast and placement
SignSpot’s design uses large yellow lettering and a yellow-to-red emblem against a dark blue textured wall. The smaller hello Food line sits beneath the main name, maintaining a deliberate difference in scale. Visible shadows and the source filename support describing the sign as dimensional, while the exact material and fabrication method remain unspecified. Generous space around the lettering allows the logo shape, colour and dimensional appearance to carry the design.
COMPLETED SIGNAGE
The finished signage solution
The completed wall sign gives the food identity a strong interior presence. This is a brand-wall application; the image alone does not identify the room as a restaurant, showroom or head office.
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COMPLETE PROJECT GALLERY
All 1 image from this project
Explore the signage and design details from this project. Open an image for a larger view.
Marhaba dimensional wall lettering
The large name and emblem stand away from the wall, with a smaller tagline below. Open space around the identity lets colour and dimensional form carry the design without additional panels of text.
Marhaba dimensional wall lettering.