COMPLETED PREMISES SIGNAGE · AUCKLAND
Jan Japan Motors: a complete visual treatment for the sales-office frontage
Car-yard offices need to be recognisable within the wider sales environment. Jan Japan Motors combines fascia lettering, a large wall graphic and entrance identification in one frontage treatment.
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- Client
- Jan Japan Motors
- Location
- Auckland, New Zealand
- Signage applications
- Exterior signage · Office frontage signage
THE VISIBILITY NEED
Making the right information noticeable
The visibility task was to identify the sales office and bring a broad, low frontage into the dealership’s visual identity, with different messages arranged around the windows and doors.
SIGNSPOT’S DESIGN RESPONSE
Hierarchy, contrast and placement
SignSpot’s design uses black and yellow bands across the upper frontage and a large V-shaped graphic through the central wall area. The main dealership name occupies the fascia, while group branding, website information and Sales Office wording are separated into their own positions. The layout responds to the building openings rather than forcing one uninterrupted graphic across them. Large shapes connect the frontage, with smaller messages kept close to their relevant access points.
COMPLETED SIGNAGE
The finished signage solution
The completed signage gives the sales office a unified dealership presentation and a clearly identified customer entrance. The project demonstrates how a simple building can support a strong exterior design.
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COMPLETE PROJECT GALLERY
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Explore the signage and design details from this project. Open an image for a larger view.
Jan Japan Motors sales-office frontage
The central graphic links the fascia to the wall below. Brand, website and entrance messages are positioned around the doors and windows, giving the low frontage a connected dealership appearance.
Jan Japan Motors sales-office frontage.