COMPLETED PREMISES SIGNAGE · AUCKLAND
Drive Smart: a mobile advertising display for training services
Training providers can use trailer displays to present courses beyond a fixed shopfront. Drive Smart’s signage adapts the message across broad side panels and narrower end panels.
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- Client
- Drive Smart
- Location
- Auckland, New Zealand
- Signage applications
- Trailer signage · Promotional signage · Large-format printing
THE VISIBILITY NEED
Making the right information noticeable
The visibility challenge was to present training services on a trailer-mounted advertising display, with enough scale for the main message and a separate place for contact and promotional information.
SIGNSPOT’S DESIGN RESPONSE
Hierarchy, contrast and placement
SignSpot’s design combines purple, orange and yellow panels with large training headings. Photographs show the subject of the offer, while diagonal black-and-yellow borders frame the lower area and corners. The two views reveal how messaging continues across the trailer’s large faces. Phone information is given a prominent position, and the shorter end face carries its own readable arrangement instead of simply cropping the main artwork.
COMPLETED SIGNAGE
The finished signage solution
The completed trailer provides a mobile branded display for Drive Smart’s training offer. The design demonstrates how colour, photography and different viewing faces can work together in outdoor promotion.
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COMPLETE PROJECT GALLERY
All 2 images from this project
Explore the signage and design details from this project. Open an image for a larger view.
Drive Smart training trailer display
The broad face combines course headings, photographs and promotional elements. Contrasting panels divide the content, while the patterned perimeter frames the artwork across the trailer-mounted display.
Drive Smart training trailer display.
Drive Smart trailer end and side graphics
The end face uses its own vertical information hierarchy, with service wording and contact details arranged for a narrower space. The colours continue onto the side to connect both viewing angles.
Drive Smart trailer end and side graphics.