COMPLETED PREMISES SIGNAGE · AUCKLAND
Auckland Cars: bold exterior identification for a vehicle dealership
For car dealerships, the business name must work alongside a busy forecourt. Auckland Cars demonstrates a focused black-and-white building sign positioned above the vehicles.
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- Client
- Auckland Cars
- Location
- Auckland, New Zealand
- Signage applications
- Exterior signage · Building signage
THE VISIBILITY NEED
Making the right information noticeable
A car dealership needs its name to remain the main point of recognition above the vehicles and activity on the forecourt. This project addressed business visibility through a single, prominent exterior sign.
SIGNSPOT’S DESIGN RESPONSE
Hierarchy, contrast and placement
SignSpot’s design response uses a wide black sign face with large white lettering and a fine white border. The restrained palette gives the dealership name almost the entire visual field. Its horizontal proportions follow the frontage, while the elevated placement separates the identity from the cars below. The composition makes scale, contrast and positioning the central design tools, rather than adding competing service messages.
COMPLETED SIGNAGE
The finished signage solution
The completed signage gives the dealership a defined frontage identity and a clear visual reference for arriving customers. This is an example of exterior signage built around business recognition.
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COMPLETE PROJECT GALLERY
All 1 image from this project
Explore the signage and design details from this project. Open an image for a larger view.
Auckland Cars dealership frontage
The wide sign face keeps the dealership name dominant. White lettering and a fine border contrast with the dark background, while the elevated position gives the identity separation from the parked vehicles.
Auckland Cars dealership frontage.