Banners / 4 min read
Pull-up banner design tips
A pull-up banner has a small window of attention. The design should be readable in seconds and support one clear message.
Keep the hierarchy simple
Use a clear headline, one supporting statement, your logo, a strong image if useful, and one call to action. Avoid filling the banner with small paragraphs.
Most people read pull-up banners while walking past, so the top half should carry the strongest message.
Use the banner in context
For events, make sure the banner can be understood beside a stand or table. For reception areas, make the contact or offer clear without needing staff to explain it.