COMPLETED PREMISES SIGNAGE · AUCKLAND
Imperial College — Education Branding, Reception Signs and Wayfinding
A coordinated identity connects exterior recognition, designated parking, directories and reception for an institute serving students from around the world.
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- Client
- Imperial College of New Zealand
- Location
- Auckland, New Zealand
- Confirmed scope
- Education branding · College signage · Reception graphics · Exterior signs · Directories · Parking signs · Pull-up banners
THE BRIEF AND VISIBILITY PROBLEM
Creating a consistent identity for an education setting
Imperial College asked for a more corporate presentation through its branding and signage. Students and visitors needed to identify the institute, find the appropriate parking and entrance, and continue towards the office reception.
KEY DESIGN DECISIONS
Connecting brand identity with practical directions
SignSpot developed the logo and visual approach, then applied it across reception desk graphics, an exterior wall sign, directory signage, parking signs and a pull-up banner. Exterior signs establish the institute, parking and directory wording support the route, and the reception desk gives the identity a clear focal point.
COMPLETED WORK
One visual identity across different touchpoints
Consistent colours, typography and logo use connect the signs, while location-specific information supports parking, navigation and reception.
The client was very happy to have chosen SignSpot for the branding and signage.
USEFUL FOR YOUR PROJECT
What another business can learn
A shared identity can connect recognition and wayfinding while each sign retains wording specific to its location and task.
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COMPLETE PROJECT GALLERY
All 5 images from this project
Explore the signage and design details from this project. Open an image for a larger view.
Imperial College exterior identification
Separate exterior panels organise different identities within the available wall area. The college crest and name are centred on a light background, allowing the branding to remain distinct from nearby glazing graphics.
Imperial College exterior identification.
Imperial College parking signs
The parking signs combine a compact college identity with direct functional wording. Their placement along the edge of the bays relates the message to the parking spaces rather than the building entrance.
Imperial College parking signs.
Imperial College shared reception directory
Stacked light panels keep each identity distinct. A Reception header introduces the directory, while the repeated horizontal format gives the different tenant names a consistent place in the composition.
Imperial College shared reception directory.
Imperial College pull-up banner
The banner leads with the college identity and places supporting information down the centre. Photography, a QR code and a contrasting lower section complete the portable display; printed institutional claims are not independently revalidated here.
Imperial College pull-up banner.
Imperial College reception desk graphics
The desk face provides a broad colour field for the crest and wordmark. Centred placement and generous margins give the reception identity a balanced appearance below the dark countertop.
Imperial College reception desk graphics.